Telcos Pull Out Media Campaigns From Geo Network

Telcos Pull Out Media Campaigns From Geo Network

   
 Mobile phone companies operating in Pakistan are pulling out their marketing campaigns from Geo Network, including Geo News, Geo Super and Geo Entertainment, we have checked with sources. Mobile phone companies, while confirming TheNation, said that they have temporarily blocked their ad campaigns on Geo Network. They said that move is aimed at keeping the sentiments of their customers in mind. Geo News – and other Geo network channels – are alleged for committing blasphemy in their TV shows, a practice that is illegal in country. The most questionable program was aired during a morning show on Geo News which triggered large scale anger and opposition from masses in the country. Geo News fired the entire team of the morning show and aired an apology from the host with plea to almighty Allah for forgiveness. Religious scholars and general public have already decreed against Geo News, while PEMRA is in process of issuing a verdict on the issue. Keeping in view the development in this regard during past few days, mobile phones consequently decided to temporarily hold their media campaigns on the network. Mobile phone companies are also communicating their customers, when asked, about the decision. They tell customers that their organizations are sensitive to the feelings of its customers and keeping in mind the situation, they have stopped all advertising on Geo Network. Not to mention, mobile phone companies are major advertisers for Geo Network that account almost 20% of media spend on all channels of Geo group. It is still unclear that when these mobile phone companies will resume their campaigns on Geo.